We work closely with you to understand your business, your competition and your key markets. Ideally, this includes interviews with key clients and employees.

We meet with your key associates to learn about the brand and business. Our objective is to gain an understanding of the attitudes, values and behavior that surround the core business. In addition, we want to develop an understanding of all current and future consumer touch points with the brand.

We then develop a brand blueprint that will define a core brand theme, equities, functional and emotional values, personality attributes and creative brief for the development of the core identity and identity system.

The first step in translating the company philosophy into a brand identity is the development of mood boards to give a graphic reference and focus.

Mood boards are a collection of images and words (gathered from a variety of sources) that begin to bring the ideas to life. In addition, mood boards give the entire team common visual ground upon which to discuss how best to move forward.

Typically we will create three mood boards with each representing a distinct direction. These boards will serve as touchstones against which to compare all future efforts.

We create company and product names that attract attention bestow value—and engage customers in fresh ways.

Clearly a brand name is one of the most important decisions in the lifecycle of any brand, product or service: it is the core brand expression; it, in conjunction with iconography, will become the symbol of everything the brand represents.

Name development and identity creation are an iterative process for Brand Box that involves the client at several stages. We begin by understanding the parameters of the naming assignment (who is the target, what is the desired personality and what are the attributes to be communicated).

Names are presented in a quick and simple design—not as a final design—but to give the name more personality then 12 pt. Times Roman will allow.

From the mood boards and potentially with a new name as that is part of the assignment, Brand Box will develop three to six core brand identity directions. Each direction will represent a proprietary look and feel for your company. For the purposes of evaluating the directions, we will apply each to a sample business card.

Once we’ve settled on a design direction for the identity, we finalize the identity. Final typography is created along with any proprietary design and illustration. This includes final color exploration and one-color versions.

With this core brand identity in place, Brand Box will extend that identity into an entire identity system. The system must be flexible enough to express the personality of our project through every piece of communication. This will be housed in a graphic standards guide that will include:

Color palette: a system of colors that represent the personality of the brand.

Typography: selected typefaces to be used in all communications.

A suite of stationary materials

(letterhead, envelopes, etc.).

PowerPoint presentation templates.

Photography style: a style description of photography to be used in communications.

With final design system in hand, we apply to the appropriate materials. Throughout the process we will work with your team to identify any other application needs.

Once the final identity and identity system are approved, we will work with your team to develop a list of applications. The objective is to make sure that the brand is consistently represented at every consumer point of contact.

At Brand Box, we know that not everything can be thought of and solved without need some tinkering or refinement along the way. Understanding this, Brand Box is there to help smooth out any rough edges or unanticipated needs without charging excessive change fees. Simply put, we want you to be happy. And we know the best source of new business is old business.